Calendars & Your Brand
Meaning- A calendar serves as a point of reference viewed countless times a day. It says something about us when we display it in our space –telling the world where we live, what we like, how we work, or what is meaningful to us.
Endorsement- The display of your calendar by your customer is a personal recommendation of your brand to anyone who sees it. When a person demonstrates loyalty to a brand, others may think they should buy that brand too. Relevance- To cut through the clutter and reach its audience, a brand must be personally relevant. The functionality and visual appeal of a calendar gives your brand added relevance, while subtly overcoming the inevitable “tune-out” that occurs when people are bombarded with thousands of messages from every direction, in every medium Value- Even better the variety of calendar formats and unlimited custom design possiblitlies result in a high-perceived-value package for your brand’s image and message. Calendars are timed-release marketing Calendar Advantages 10 Reasons to Add Calendars to Your Marketing Mix:
1.Visual Appeal to your brand
2.Command of wall or desk space
3.Controlled, targeted distribution
4.Remarkable cost effectiveness
5.Creative design to fit your brand
6.Year-long high frequency visibility
7.High perceived-value for gift giving
8.Useful for personal record-keeping
9.Business people use an average of 2.5 calendars
10.Versatile styles, colors, formats, and designs.
|
