Promotional Products Co. Inc.

Calendar Facts

Consider these facts before making your next advertising investment.  Calendars offer premium exposure at a great value.

On average, a person looks at a calendar 12 times a day, 84 times a week.  After 365 days, your brand will leave a definite impression: 4,380 times!
83% of customers purchase products or services from the advertiser who supplied them with a calendar, while only 78% did business with the advertiser before receiving the calendar.
94% of all business people can recall the advertising message on their calendars.

When you see how calendars compare to other forms of advertising, the choice is obvious.  Calendars out perform the competition.

Calendars: A Versatile Advertising Tool

External Brand Building- To launch a new product to customers or to reinforce your brand image in a new way, calendars are a time-tested business-to-business marketing tool.

Retail Customer Loyalty- Put new traffic-building coupons in your customer’s hand every month and measure the effect of this dynamic style of calendar marketing on increasing retail sales and strengthening customer loyalty

Internal Brand Building- Employees and other associates represent the brand every day to the outside world – their influence on brand image cannot be overestimated.  Use a calendar to communicate useful company information and reinforce your brand to your employees.

Business Gift-Giving- Professional Planners, premium quality diaries, hard-working desk and wall calendars can be customized with your brand imprint and messaging.  Gifts like these deliver your personal thanks and appreciation to your important customers every time they are used.